KKP Golden Connection
We Know SEO & Marketing and how to make it work for you
Friday, April 1, 2016
SEO & Web Design: A Combined Effort To Dominant Search Engines
SEO & Web Design Should Occupy The Same Conversation
SEO, or Search Engine Optimization, is a complicated subject when it comes to business owners. There are so many elements and pieces to the puzzle of getting your business website to page one of Google that it is daunting for SEO experts to explain every step of the way to search engine domination.SEO Work Is Subtle
Web Design Is More Frontend
Should We Combine The Two?
When an SEO expert is introduced to a new project, one of the tasks is to establish how the website is set up. Judging the graphical design of the site is not really the task, but rather analyzing the platform and structure of the website. Elements such as the structure of the content, and whether the site is indexed by Google are extremely important when starting SEO.When an SEO company such as KKP Golden Connection takes on a new client, the first suggestion is to move their website to an SEO friendly platform such as Wordpress. “Some clients may have a pre-established aversion to moving to Wordpress, but in reality, Wordpress has become more than just a blogging platform, and is by far the most SEO friendly environment to work with.” Explains Pete Currington, Web Designer of KKP.The Most Common Problems With Website Designs and SEO
How Should I Start My Business Website?
Most businesses are so eager to get their site up and running that they get desperate and either try to do it themselves or they find a web designer to throw something up. While this gets you a spot in the infinite space of the Internet, it does not get your website exposure. You can compare it to getting your business cards made at Staples, but just letting them collect dust on your desk.Before you even have your website made, you should consult with an SEO specialist to get a broad overview of the goals and objectives of your website. Rather than let the aesthetic design aspect lead the way, allow the business initiative to lead. This will give you a better idea of what elements your website will need. It will also save you, or the SEO team, the hassle of having to completely redesign your website to be compatible for SEO. This will save you a lot of time, money, and headaches.Tips On Following Good Web Design Practice For SEO
- Get on Wordpress Yes, many web techies out there will cringe at this, but you should insist that your website be built on a Wordpress platform. Some will argue that it’s not secure, or it’s this and that. Experience shows that Wordpress is the ultimate SEO platform, period.
- Be prepared for a massive amount of content. In the world of SEO, content is king. The more content and SEO specialist has to work with, the faster the web ranking domination happens. No one knows your business like you do. Don’t rely on the SEO specialist to write your content. It will be expensive and it may not be your company’s voice.
- Have Images Ready While stock images can be ok filler, it’s always best to have your own images. Having unique images is actually a huge bonus for SEO and web design.
- Website Ownership Always remember that you own your website. Make sure the company you are working with remembers this as well. You should always have access to your website. With a platform like Wordpress, you should be able to log in and edit your content anytime you want.
- Responsive Always make sure your website is responsive on all devices. This is a commonly overlooked aspect by graphic designers.
The article SEO & Web Design: A Combined Effort To Dominant Search Engines is courtesy of http://www.kkpgoldenconnection.com
Saturday, March 12, 2016
A Note To Google About Their Latest Updates
Google, what are you thinking?
We know, you are a profit machine that has share holders to report to and that is why you just made, what you would consider, a brilliant change to the search results.1) No more sidebar ads. 2) Four ads on top of a natural search. 3) Reduced ads on page one from 11 to 7.A Note To Google About Their Latest Updates Find more on: www.kkpgoldenconnection.com
Local SEO and National SEO: What’s the Difference?
Is Your SEO Strategy Targeting The Right Audience?
Local SEO
The term local SEO means targeting searches that primarily come from a specific geographic area surrounding your business, most commonly your city. Search terms that include your city name in them are typically considered local searches. For example, if someone searches 'Sacramento restaurants', this is an obvious alert to Google that they should only provide results relating to Sacramento, and of course, restaurants.Another important aspect to consider about local seo is the fact that Google displays different results across different geographic areas. They do this by manipulation the results depending on your IP address, since IP address are localized. When someone in New York googles the term 'restaurant', they will see different results than a search done in Sacramento. Also, the Google Ads that display on the top will be different since these ads are targeted to specific geographic areas as well.Is Local SEO Very Competitive?
The answer to this depends on what location we are referring to. For a city like New York, local SEO is going to be very competitive since there are many businesses similar to yours with extremely high budgets put into their SEO strategies. A city such as Carson City, Nevada, may not have as much competition since it is a smaller city and the businesses tend to be more local with lower budgets for their SEO and online marketing.Local SEO is much less competitive when compared with national, or global, SEO. Ranking for a search term such as 'SEO' is extremely difficult at this time. However, for a local SEO agency, ranking locally in a place such as Carson City is not as difficult. If the goal of your business is really to provide the local community with services, then you will be better off focusing your resources at targeting local customers.What Does It Take To Rank Locally?
So What Is The Main Difference Between Local SEO and National SEO?
For local SEO, you will be targeting keyword terms that contain local terms such as the city name. For National, or Global, SEO you will be targeting more general keyword terms. Global keyword terms tend to be much more difficult to rank for. SEO companies tend to charge a lot more to help you target these terms. Your Google Ads will be more expensive as well. You can target less competitive keywords in order to stay within a tighter budget.Local SEO tends to be a bit more affordable since the market and competition research proves to be easier, and you will be targeting less competitive keywords. In most cases, it takes less effort and time to rank locally, allowing local businesses to stay within a reasonable budget for their SEO and SEM.Is SEO worth it for my business?
In general, without SEO, you will be missing out on a big opportunity to expand your business to a broader audience. Whether you do commerce online or only offline, your brand awareness is vital to your company’s success.Local SEO and National SEO: What’s the Difference? was originally published to http://kkpgoldenconnection.com
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